ON-HOLD MESSAGING
Motorhead can create a cost-effective, customized message or assortment of messages based on your company policies, seasonal reminders, specials and shop advantages in a very short time. In the next few minutes, when a customer calls your business, what will they hear while they’re being transferred to a service advisor?
Every single advertising and marketing dollar you spend must produce valid results. Those results are dependant upon reaching a targeted, qualified audience with the right information at the right time. The customers who call your business are prospective customers—new and current alike—and the best possible audience for on-hold messaging. When a customer calls your shop they are calling for a specific reason and are, essentially, a captive and receptive audience. This is a phenomenal opportunity to have Motorhead Marketing create on-hold messaging for all of your shop’s phone lines.
For the short period of time that each customer will be on hold or waiting for a transfer, your on-hold message has their undivided attention. Add up the twenty or thirty seconds the average caller is on hold or in queue for a service advisor and you have several minutes of advertising every day to the perfect audience. Now take all of those minutes each day and multiply that by days and then weeks and then months…how many hundreds of hours of advertising could that be for your shop?
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RADIO ADVERTISING
Motorhead Marketing believes that advertising is more than just a few fliers and some pens rattling around on the shop counter. Advertising is the all-encompassing process of getting your branded business identity into as many aspects of the public’s lives as possible. Among some of the very best means of doing this is radio advertising on local stations.
Motorhead Marketing’s professional ad writer will work with you to create a customized radio advertisement so we can get your ad produced and recorded for airtime. In addition to creating your radio ad, Motorhead will also negotiate prime time-slots in which to play your ad and settle with radio stations for the lowest cost.
The potential to reach hundreds or even thousands of current and potential customers for a relatively low cost is enormous. In homes, cars, stores and offices, people listen to the radio all day, every day. A fun, charismatic and engaging radio advertisement gets your business name, services and specials into the ears and minds of countless prospective customers.
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TELEVISION ADVERTISING
Motorhead can write, produce, record, place and distribute your personalized shop’s television ad and negotiate for top time-slots and lowest rates. Television advertising is a polished, professional and engaging means of getting your business out into the community… without visiting thousands of living rooms every day.
Imagine standing in a potential customer’s living room and inviting them to come in for a seasonal special or regular maintenance service. Now imagine you then have to go to a few thousand more living rooms that same day and do the same thing. Not terribly efficient, is it? Motorhead Marketing can put you, your employees, your business and even a customer or two in thousands of living rooms every day of the week. We can do it with a TV commercial.
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WAITING ROOM VIDEO
Your customer is in your waiting room doing one thing while you work on their vehicle: they’re waiting. They are waiting for something to engage them and entertain them. This is an ideal opportunity with the perfect audience—a current customer already in for service—to remind them of the value of remaining a customer, referring new business, and up-selling your services. Motorhead Marketing can produce and record customized TV ad spots for your specific repair facility in a timely and cost-effective manner.
Motorhead Marketing will help you every way to market and advertise to not only the customers you currently have, but also the customers you could and should have coming through your doors. Waiting room videos are just one example of our cutting-edge technological answers to your question, How do I retain and increase my clientele?
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